EA SPORTS™ is proud to tip off the college basketball season with the 2007 EA SPORTS Maui Invitational, hosted by Chaminade University. This high-profile tournament aims to renew old rivalries, and establish new ones, during college basketball's opening weekend.

The EA SPORTS Maui Invitational also marks the start of the interactive basketball season with the release of NCAA March Madness 08 and NBA LIVE 08, the latest basketball video games from EA SPORTS. Featuring officially licensed teams and schools, authentic gameplay and a nationwide online community, these award-winning franchises are ready to storm the courts for another exciting year of professional and college basketball.

"We're thrilled to continue our relationship with a premier event like the EA SPORTS Maui Invitational", said Brian Movalson, EA SPORTS Director, Sports Marketing. "The setting, intimacy of the gym, and fantastic competition of the field make for an unbeatable combination. We've had great success weaving our interactive technology into the world of professional and collegiate sports, and it continues with our partnership with ESPN and top events like this."

EA SPORTS is the undisputed leader in the interactive gaming community. With its top-selling franchises and immersion into real-world events such as the EA SPORTS Maui Invitational, the EA SPORTS Elite 11, and the EA SPORTS All-America Teams, EA SPORTS continues to establish itself as the leading force in the interactive gaming community—both on and off the virtual court.

With EA SPORTS, the action doesn't stop on the hardwood. Here are just some of the 2007-2008 highlights.

EA SPORTS remains the definitive brand in sports gaming—featuring award-winning titles such as Madden NFL 08, NHL 08, Tiger Woods PGA TOUR 08, FIFA 08, Fight Night Round 3, NASCAR 08, NCAA Football 08, and more.

Cover athletes for this year's lineup feature the top sports stars—Kevin Durant, Gilbert Arenas, Vince Young, Eric Staal, Tony Stewart, Ronaldinho, among others.

EA SPORTS solidifies its position as the benchmark in interactive entertainment by participating in numerous lifestyle events such as Madden Bowl, Madden Challenge and NCAA Challenge, plus appearances in major Hollywood movies and television shows.

Exclusive partnerships include the NFL, NCAA Football and NASCAR.

© 2007 Electronic Arts Inc. All rights reserved. All trademarks are the property of their respective owners.